Apple Store app, the tech giant’s dedicated shopping application, has made its way to India, offering customers a more personalized approach to purchasing Apple products and services. The app, now available for download on the App Store, promises to revolutionize how Indian consumers interact with Apple’s ecosystem through tailored recommendations and enhanced shopping features.

“At Apple, our customer is at the centre of everything we do, and we are thrilled to introduce the Apple Store app to reach even more users in India, further deepening our connections,” said Karen Rasmussen, Apple’s head of Retail Online. “With the Apple Store app, customers will discover a new and seamless way to shop for all our incredible products, receive personalised support, and really experience the best of Apple.”

Apple Store App launches in India

• The app provides a personalized shopping experience through multiple dedicated tabs, allowing Indian customers to browse and purchase Apple’s entire product lineup while receiving tailored recommendations that enhance their shopping journey.
• The Products tab serves as a comprehensive destination where customers can explore Apple’s latest devices, accessories, and services, while also learning about programs like Apple Trade In and available financing options for their purchases.
• The For You section delivers a customized experience by presenting timely recommendations and organizing saved items for quick access, making it easier for customers to keep track of products they’re interested in.
• The Go Further tab connects customers with Apple Specialists for online Personal Setup sessions and offers instructional videos. Users can also sign up for complimentary Today at Apple sessions at local retail stores to maximize their device usage.
• Product customization features allow customers to personalize their devices, including upgrading Mac specifications and free engraving services for AirPods, iPad, Apple Pencil Pro, Apple Pencil (2nd generation), and AirTag in eight different languages.
• The app will soon introduce a digital gift message scheduling feature, adding another layer of personalization to the shopping experience.
• Convenient delivery and pickup options are available through the app, ensuring customers can receive their purchases through their preferred method of fulfillment.

The launch follows Apple’s retail expansion in India, which began with flagship store openings in Delhi and Mumbai in April 2023. The company has announced plans for additional retail locations in Bengaluru, Pune, and other areas across Delhi-NCR and Mumbai.

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