Truecaller has announced its new update for iPhone users globally. This update adds real-time caller ID and automatic spam call blocking on iOS 18.2. These features, along with other enhancements and the introduction of a Premium Family subscription plan, are being rolled out globally for paying subscribers.
The update is expected to significantly boost Truecaller’s subscription revenues, with the company aiming to surpass 1 billion SEK in recurring revenues in the coming years. Currently, iOS users account for approximately 7% (30 million) of Truecaller’s total 435 million monthly active users (MAUs). Among Truecaller’s 2.6 million paying subscribers, around 750,000 are iOS users, contributing to over 40% of the company’s premium revenue.
Previously, Truecaller’s caller ID functionality on iOS was limited to a small local database on users’ devices. The latest update integrates Truecaller’s global database and AI capabilities to identify as many calls as possible. Apple’s new Live Caller ID Lookup framework, designed for apps like Truecaller, enables live caller ID with privacy-preserving homomorphic encryption. Truecaller is the first company to deploy this technology at scale for caller identification.
Another key addition is automatic spam call blocking, a long-requested feature among iOS users. Truecaller Premium subscribers can now benefit from these features globally at the same pricing as the Android offering. Free users on iOS will continue to have access to ad-supported manual number search and verified business caller ID.
The update also introduces a Premium Family subscription plan, allowing users to share Premium benefits, such as Truecaller AI Assistant, with up to four additional people. In India, the family plan includes fraud insurance, extending protection against fraud to four more family members.
Truecaller’s premium tier on iOS starts at $9.99 a month, per individual, or $74.99/year. The company also offers its family plan on iOS starting at $14.99/month or $99.99/year and the top-end Gold subscription at $249 a year.
Fredrik Kjell, COO of Truecaller, highlighted the potential of the new features: “With this we further accelerate the growth potential of our fast-growing and steady subscription revenues and our ambition to surpass 1 bn SEK in recurring revenues in the coming years. All iOS-users will be offered a free trial of our new improved service but then it will just be available for paying subscribers. With this launch we see a substantial opportunity to further increase the conversion rate on iOS which already today is more than five times higher on iOS compared to Android.”
Truecaller’s CEO, Rishit Jhunjhunwala, also expressed excitement about the update: “We are proud that we, now 15 years after Truecaller’s inception, are able to offer iOS-users the same world-class leading Caller-ID and spam blocking experience as we have developed on Android. With this launch we increase our addressable market substantially, to other segments of users and to other geographies with a higher iOS-penetration.”
To enable Truecaller on iOS 18.2, users need to:
- Ensure they are using Truecaller for iPhone version 14.0 or later.
- Go to iPhone Settings > Apps > Phone > Call Blocking & Identification.
- Enable all Truecaller switches and reopen the Truecaller app.
The new features, including automatic spam blocking and real-time caller ID, are being rolled out starting today and will be available worldwide within the coming days.
